Business Storytelling – Vercium.com

The Key to Influential Business Communication

What if the key to truly engaging your audience lies in the stories you tell?

Discover how to use storytelling to harness the power of emotional connection — shaping your delivery, influencing audience perception, and significantly enhancing engagement.

Through practical, hands-on exercises, participants will develop essential skills in crafting and using analogies to enrich their content. They’ll practise applying storytelling techniques that align with their key messaging — transforming everyday business interactions into compelling, memorable narratives.

Empower your team to elevate their communication, skills, inspire greater engagement, and make a lasting impact by enrolling in this transformative programme.

The facilitators were very knowledgeable on the subject and experienced in guiding team members during the exercises with kindness and encouragement.

- Storytelling Workshop 2023 | Global Team

As a result of the training I will rethink and prepare differently for my KOL interactions and incorporate storytelling techniques into my presentations.

- Storytelling Workshop 2023 | Regional Team

CPD Accredited

Delivery in multiple languages

Tailored to your organisation’s needs

Your Learning Journey

e-Learning Modules

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• A series of 3 x eModules designed to provide a foundation of knowledge:

→ Module 1: Introduction to Storytelling

→ Module 2: Storytelling Techniques

→ Module 3: The Story Arc and How We Tell Stories

• Master essential fundamentals before real-world application

Remote Workshop

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• A 2.5 hour live online workshop

• Designed to maximise learning, engagement and retention through interactivity

• Practical application of theory from the eLearning Modules.

• Guided and supported by expert workshop facilitators and coaches

The Art of Storytelling programme can be adapted and delivered to meet the specific needs of your teams and organisation.

Our Global facilitation team can deliver in multiple languages and to mixed functional teams.

Learning Outcomes

Learners who participate in this programme;

identify how their emotional connection to the subject matter influences their mindset, vocal delivery, and audience perception
understand the key elements of their communication style that contribute to increased audience engagement
appreciate that knowing the significance of their role and the information they share will strengthen their vocal presence and authority
participate in exercises to create analogies and practice applying relevant analogies to their own content
understand how company or product messaging aligns with a narrative structure, and apply this approach to enhance the effectiveness of their business interactions.